Meet Caitlin Nystrom


MEET CAITLIN

CAITLIN NYSTROM IS A BUSINESS OWNER OF THE WOMEN FOCUSED ONLINE STYLING BOUTIQUE, STYLE N MOTION. THROUGH OWNING HER OWN BUSINESS, CAITLIN HAS FOUND JOY AND PURPOSE IN BEING ABLE TO CONNECT WITH WOMEN, BRING THEM CONFIDENCE, AND COLLABORATE WITH OTHER WOMEN-OWNED BUSINESSES.

SHE SHARES WITH US HOW SHE FOUND OUT HELPING STYLE WOMEN BECAME HER PASSION AND CAREER PATH.

DID YOU PURSE A HIGHER EDUCATION? WHY OR WHY NOT? IF SO, WHAT SCHOOL DID YOU ATTEND AND WHAT WAS YOUR DEGREE?

YES. I HAVE A BACHELORS DEGREE FROM THE UNIVERSITY OF CINCINNATI IN FASHION DESIGN AND PRODUCT DEVELOPMENT. IT WAS NEVER REALLY A QUESTION OF IF I WENT TO COLLEGE. IT WAS EXPECTED. IT WAS ALL ABOUT FINDING MY PASSION!

WHAT DO YOU FOR FOR A LIVING? IS IT WHAT YOU THOUGHT YOU WOULD BE DOING 5-10 YEARS AGO?

I’M THE OWNER/STYLIST OF STYLENMOTION, AN ONLINE WOMEN’S CLOTHING BOUTIQUE. NO!! I SAID I NEVER WANT TO START MY OWN BUSINESS AFTER SEEING MY PARENTS WORK TIRELESSLY ON MULTIPLE BUSINESSES MY ENTIRE CHILDHOOD. 

HAVE YOU FOUND YOUR PASSION IN LIFE? IF SO, WHAT IS IT?

YES! I LOVE HELPING WOMEN FEEL CONFIDENT! CLOTHES ARE A MATERIAL THING BUT CAN DRASTICALLY EFFECT OUR MOOD AND CONFIDENCE WHICH CAN TRICKLE INTO HAPPINESS, RELATIONSHIPS, AND WORK.

WHAT EVENT OR MOMENT OCCURRED THAT LED YOU TOWARDS YOUR PASSION?

I STARTED THE BUSINESS BECAUSE I LOVE CLOTHES AND PLAYING DRESS UP. IT WASN’T UNTIL A POPUP EVENT WHERE I SAW WOMEN GET EXCITED ABOUT THE STYLES I HAD CURATED. TALKING WITH THEM ABOUT HOW I LAYER PIECES TOGETHER OR TAKE LOOKS FROM DAY TO NIGHT, IT WAS A LIGHTBULB MOMENT THAT I LOVE WORKING WITH WOMEN, EDUCATING THEM ON HOW TO DRESS FOR THEIR BODY TYPE AND FEEL AMAZING!

WHAT DO YOU THINK IS ONE KEY ELEMENT OR EVENT THAT HELPED TO GET YOU TO WHERE YOU ARE TODAY?

MY FAMILY AND FRIENDS! I HAVE THE BEST SUPPORT SYSTEM IN THE WORLD. SHARING MY WEBSITE, LETTING ME BOUNCE IDEAS OFF OF THEM, SHOPPING THE STYLES, AND JUST GENUINELY BEING EXCITED FOR YOU!

WHAT DOES SUCCESS LOOK LIKE TO YOU? IS YOUR IDEA OF SUCCESS DIFFERENT FROM A PREVIOUS VERSION?

WHEN I STARTED THE BUSINESS TWO AND A HALF YEARS AGO, I WAS SO STUCK IN THE NUMBERS OF GROWING SALES MONTH OVER MONTH. I’VE LEARNED IN A SHORT TIME THAT BUSINESS CHANGES AND SO UNPREDICTABLE, I HAVE TO BE ABLE TO CHANGE AND MOVE WITH IT. SUCCESS NOW IS GROWTH. GROWTH IN WOMEN I WORK WITH, EVENTS I ATTEND, NOT JUST SALES.

DO YOU HAVE ANY FAILURES, THAT IN RETROSPECT, TURNED OUT TO BE LEADING YOU TOWARDS A BETTER DIRECTION?

SO MANY! I THOUGHT I KNEW WHO MY GIRL WAS AND SHE WAS GOING TO PURCHASE LIKE CRAZY! I OVER BOUGHT INVENTORY AND MADE A LOT OF MISTAKES BEFORE I LAUNCHED. IT’S TAKEN YEARS FOR ME TO UNDERSTAND WHAT SHE IS COMING TO ME FOR, WHAT GETS HER EXCITED, AND HOW I CAN BETTER SERVE HER.

IF YOU COULD GIVE ADVICE TO YOUR YOUNGER, THIRTEEN YEAR OLD SELF, WHAT WOULD YOU SAY?

DON’T COMPARE YOURSELF TO OTHERS. YOU’RE ON YOUR OWN JOURNEY!

WHAT IS A QUOTE YOU LIVE BY?

POUR YOURSELF A DRINK, PUT ON SOME LIPSTICK, AND GET IT TOGETHER!