Meet Diana Ibarria, Co-Founder of All For Ramon


MEET DIANA IBARRIA

WOMXNITE CAME ACROSS DIANA AFTER FIRST STUMBLING UPON THE CLOTHING BRAND, ALL FOR RAMON. AT FIRST, IT WAS THE GENDER-FREE, COLORFUL AND ETHICAL PIECES THAT CAUGHT OUR EYE. WE WERE CURIOUS AND CLICKED ON THE "ABOUT US” TAB WHERE WE LEARNED ABOUT THE CREATION OF THE BRAND. THEIR PARTNERSHIP WITH THE CALVIN PRESTON FOUNDATION MADE US LOVE WHAT THEY STOOD FOR EVEN MORE. THE EXISTENCE OF ALL FOR RAMON IS A TOUCHING ONE. DIANA, ALONG WITH HER SISTER ROCIO, CO-FOUNDED AND CREATED A BRAND THAT HONORS THEIR BROTHER, JUAN RAMON, AND BRINGS ETHICALLY CREATED QUALITY CLOTHING PIECES TO THE MASSES.


BEFORE ALL FOR RAMON, DIANA WAS PURSUING A DIFFERENT CAREER PATH:

“I WAS AN NFL CHEERLEADER FOR TWO YEARS…I WAS PURSUING MY DANCE CAREER SINCE I WAS SIX YEARS OLD TRAINING IN ALL FORMS OF DANCE; TAP, JAZZ, CONTEMPORARY, BALLET, ETC. I ENDED UP LANDING MY DREAM JOB AFTER ALL THE GRIT, THE NO’S, SWEAT, AND TEARS. SOMETHING THAT I NEVER KNEW SOMEONE LIKE ME COULD EVER DO. I GOT PAID TO DANCE! I COULD NOT BE MORE GRATEFUL BECAUSE I MET SO MANY PEOPLE THAT ARE NOW MY DEAR FRIENDS, MENTORS, AND GREAT NETWORKING OPPORTUNITIES. I WAS ALSO A PROUD MEXICANA ON THE TEAM FOR TWO YEARS! REPRESENTATION MATTERS! I DECIDED TO STOP DANCE TO CATER ALL MY ATTENTION TO ALL FOR RAMON.”


DIANA GIVES US AN INSIGHT INTO HOW ALL FOR RAMON BECAME HER PASSION:

“MY PASSION TO START ALL FOR RAMON WAS ALWAYS IN ME BUT IT WAS JUST CLOUDY. I DIDN’T KNOW WHEN TO START. BEFORE MY BROTHER PASSED AWAY FROM BRAIN CANCER, HE WAS STARTING HIS ONLY CLOTHING LINE WITH MY FATHER WHEN HE WAS MY AGE, 25. WHEN HE GOT DIAGNOSED, EVERYTHING STOPPED. HE PASSED WHEN I WAS TWELVE YEARS OLD. AFTER I GRADUATED COLLEGE AND GOT TO PURSUE MY CAREER AS A PROFESSIONAL DANCER, I CAME TO REALIZE THAT MY “WHY DID MY FAMILY HAVE TO SUFFER?”, “WHY HIM?”, “WHY US?” QUESTIONS WERE MY ANSWERS. I WAS GIVING A SPEECH ABOUT FINDING YOUR WHY AND EVERYTHING JUST LIT A FIRE IN ME. ALL FOR RAMON WAS MY WHY. MY “WHY ME?” TURNED INTO MY WHY. I GET OUT OF BED EARLY, WORK LATE NIGHTS BECAUSE THIS IS WHAT I AM MEANT TO DO. INSPIRE OTHERS WHO HAVE BEEN THROUGH THE SAME AND TEACH RESILIENCY AND PROVIDE CONSUMERS WITH THE ETHICAL QUALITY THEY DESERVE.

MY PASSION IN LIFE IS NOT ONLY TAKE CARE OF WHAT GOES INTO PEOPLE’S BODIES (SUCH AS A PROPER DIET) BUT ALSO WHAT YOU PUT ON YOUR BODY. MY PASSION IN LIFE HAS CHANGED JUST RECENTLY BECAUSE I HAVE SEEN THE LACK OF EDUCATION AND LACK OF TRANSPARENCY IN THE FASHION INDUSTRY WHEN IT COMES TO MANUFACTURING METHODS AND SUSTAINABLE METHODS. IN ADDITION, SINCE OUR COMPANY HONORS OUR BROTHER WE DECIDED TO GIVE BACK TO THE CANCER COMMUNITY BY CONTRIBUTING $1 FOR EVERY SALE TO THE CALVIN PRESTON FOUNDATION. “


WHAT WAS YOUR BIGGEST CHALLENGE IN GETTING TO WHERE YOU ARE TODAY?

“MY BIGGEST CHALLENGE IN GETTING TO WHERE I AM TODAY IS LEARNING TO COPE MENTALLY WITH MY BROTHER’S DEATH AND TURNING THAT INTO MORE OF A CELEBRATION OF HIS LIFE. LATELY, I HAVE BEEN DEALING WITH ANXIETY BECAUSE AS I HAVE GOTTEN OLDER, I MISS MY BROTHER EVEN MORE AND THINK ABOUT HOW LIFE WOULD BE WITH HIM. MY CHALLENGE IS BALANCING MY EMOTIONS AND STAYING ON A POSITIVE HEALTHY PATH. ALSO, I RECENTLY MADE THE DECISION TO GIVE UP MY PASSION AS A PROFESSIONAL DANCER IN ORDER TO COMMIT 150% TO ALL FOR RAMON. I AM READY TO GIVE MY ALL TO THIS BRAND BECAUSE I HAVE SO MUCH FAITH IN ITS SUCCESS. JUST AS MUCH FAITH AS I HAD IN MY SUCCESS FOR MY DANCE CAREER.”

AFTER THE PASSING OF THEIR BROTHER, JUAN, DIANA’S SISTER ENCOURAGED HER TO ATTEND COLLEGE. SHE EXPLAINS TO US:

“NAVIGATING GETTING INTO COLLEGE WAS HARD BECAUSE NO ONE HAD GONE TO COLLEGE. MY SISTER WENT TO COLLEGE MANY YEARS AGO BUT DIDN'T FINISH DUE TO OUR BROTHER’S DEATH. GOING TO COLLEGE WAS HARD. I NEVER FELT LIKE I FIT IN. I WAS NEVER ON CAMPUS BECAUSE I HAD TO WORK TO PAY OFF MY APARTMENT AND ALWAYS FELT LIKE I OWED IT TO MY PARENTS TO FINISH AS QUICKLY AS I COULD. COLLEGE LIFE WAS NOT A PRIORITY FOR ME. POST-GRAD LIFE IS STILL HARD BECAUSE OF THE FINANCIAL DEBT THAT I AM IN RIGHT NOW. AS FIRST GENERATION, MY PARENTS COULDN'T PAY MY WHOLE EDUCATION, SO YEAH, IT'S HARD BECAUSE I GOT MY DEGREE BUT I AM STUCK WITH DEBT.”

 

DIANA’S TIPS FOR THOSE LOOKING TO GET INTO THE APPAREL BUSINESS WAS:

“LEARN FROM THE GROUND UP BECAUSE THAT WAY NO ONE CAN TELL YOU WHAT IS POSSIBLE AND WHAT IS NOT POSSIBLE. EDUCATE YOURSELF IN THE FIELD AND ASK FOR HELP. BE CONSCIOUS OF PROFESSIONALS TIME AND REACH OUT TO THEM WITH YOUR INTEREST. SEE WHAT THEY CAN HELP YOU WITH. AND ALWAYS SEEK LEGAL ADVICE. THE WORST THING THAT CAN HAPPEN IS TO WORK SO HARD FOR YOUR COMPANY OR BRAND AND ACCIDENTALLY COPY SOMETHING BY MISTAKE.”


WHAT ADVISE TO YOU WISH YOU WOULD HAVE LISTENED TO GROWING UP AND/OR HAVE FOR THOSE READING?

“IT IS OKAY TO CRY, CRY CRY CRY. HEAL IN A POSITIVE WAY WHERE YOU CAN COMFORTABLY TALK ABOUT YOUR EMOTIONS. IT IS OKAY TO FAIL MORE THAN ONCE. CONSIDER YOUR FAILURES AS LEARNING EXPERIENCES BECAUSE NOW YOU WON’T MAKE THAT MISTAKE AGAIN AND YOU WILL DO BETTER THE NEXT TIME. THAT IS HOW YOU REACH SUCCESS! SOMETIMES, BEING IN THE DARK DOESN’T MEAN IT’S OVER OR YOU WILL NEVER FIND A WAY OUT. YOU ARE CLOSER TO FINDING THE SPARK OF LIGHT THAT WILL IGNITE YOUR WORLD.” 

DIANA AND HER SISTER, ROCIO, PRODUCE THEIR ETHICAL AND GENDER FREE APPAREL LINE, ALL FOR RAMON, IN LOS ANGELES, CA.

 

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