Meet Nautica de la Cruz


MEET NAUTICA DE LA CRUZ

IF YOU’RE AN L.A. NATIVE, YOU’VE HEARD HER VOICE ON THE MIC FOR YEARS. 

BORN AND RAISED IN NEW YORK, THIS COLOMBIANA AND PUERTORRIQUEÑA BEGAN HER CAREER IN RADIO SHORTLY AFTER COLLEGE AT LA QUE BUENA. FROM THERE WE HEARD HER VOICE TRAVEL TO POWER 106 WHERE SHE CO-HOSTED WITH ED LOVER AND DR. DRE. AFTER POWER 106, NAUTICA’S JOURNEY TOOK HER TO CO-HOSTING “STEVE HARVEY MORNING SHOW”, THE NUMBER ONE MORNING TALK SHOW AT THE TIME, ALONGSIDE STEVE HARVEY AT 93.5 K-DAY.

THROUGH IT ALL, NAUTICA HAS BEEN A CHAMPION FOR WOMEN IN THE BUSINESS AS WELL HAS HER LATINO COMMUNITY.

WE ARE SO GRATEFUL TO NAUTICA FOR TAKING THE TIME AND SHARING PART OF HER STORY AND ADVICE WITH US AT WOMXNITE.

 

HAVE YOU FOUND YOUR PASSION IN LIFE? IF SO, WHAT IS IT?

RADIO IS MY PASSION AND I LOVE TO TEACH THE YOUNG INTERNS THAT COME AROUND. THEY THINK YOU JUST SIT IN FRONT OF A MICROPHONE AND JUST TALK WHEN YOU ARE SUPPOSE TO. THERE IS A LOT OF SHOW PREPPING AND THEN THERE IS THE TECHNICAL SIDE. YOU HAVE TO CONTROL WHAT GETS PLAYED NEXT, WHAT YOU'RE GOING TO PROMOTE, AND HOW TO PIECE THE MUSIC AND THE COMMERCIALS TOGETHER. 

IT REALLY IS A WONDERFUL PUZZLE THAT AS A RADIO PERSONALITY YOU GET TO PUT TOGETHER EVERYDAY.

WHAT EVENT OR MOMENT OCCURRED THAT LED YOU TOWARDS YOUR PASSION?

AS A KID I DID THEATER. I LOVED PLAYING OTHER CHARACTERS AND I LOVED THE AUDIENCE RESPONSE. I DIDN'T WANT TO DO THEATER FOR A LIVING BUT I ALWAYS KNEW I WANTED TO DO SOMETHING IN ENTERTAINMENT. I LOVE CROWD PARTICIPATION AND REACTION.

WHAT DO YOU THINK IS ONE KEY ELEMENT OR EVENT THAT HELPED TO GET YOU TO WHERE YOU ARE TODAY?

I THINK DOING MY OWN RADIO SHOW IN COLLEGE HELPED ME A LOT. I HAD A CO-HOST WHO DIDN'T LET ME TALK AND DIDN'T WANT ME INVOLVED SO I WENT AND SPOKE TO THE DIRECTOR AND GOT MY OWN SHOW. 

AT THE SAME TIME I WAS ALSO WORKING AT A SPANISH RADIO STATION THAT WASN'T REALLY MY FORMAT BUT I LEARNED A LOT. THEY HAD ME WORKING IN EVERY DEPARTMENT AND IT STUCK WITH ME.I'M ALWAYS GRATEFUL FOR EVERYTHING I LEARNED AT 1430AM QUE BUENA.

WHAT DOES SUCCESS LOOK LIKE TO YOU? IS YOUR IDEA OF SUCCESS DIFFERENT FROM A PREVIOUS VERSION?

SUCCESS TO ME DOESN'T MEAN A CERTAIN AMOUNT OF REVENUE IT MEANS THE NUMBER OF YEARS YOU HAVE PUT IN THE CAREER OF YOUR DREAMS.THE OPPORTUNITIES OF GROWTH, KNOWLEDGE, CHALLENGES AND INSPIRING OTHERS. 

YOU CAN'T BE SUCCESSFUL IF YOU HAVE NOT FALLEN AND GOTTEN BACK UP.

DO YOU HAVE ANY FAILURES, THAT IN RETROSPECT, TURNED OUT TO BE LEADING YOU TOWARDS A BETTER DIRECTION?

I TURNED DOWN A JOB ONCE WITH SOMEONE WHO IS A VERY BIG RADIO PERSONALITY IN LOS ANGELES. AT THE TIME I WASN'T READY FOR THE BIG LEAP BECAUSE I WAS YOUNG AND FELT THAT I DIDN'T HAVE ENOUGH YEARS OF EXPERIENCE UNDER MY BELT. I DON'T REGRET IT ONE BIT BUT I DID LEARN TO BE A "ONE WOMAN SHOW" INSTEAD OF BEING A PART OF AN ENSEMBLE MORNING SHOW.

WHAT IS A QUOTE YOU LIVE BY?

 "EVERYTHING IS POSSIBLE!”

"DREAM BIG! DREAM FIERCE!" 

A LETTER TO THIRTEEN-YEAR OLD NAUTICA:

“NAUTICA, YOU ARE GOING TO HAVE SOME REALLY TOUGH DAYS AHEAD AND YOU ARE GOING TO FEEL NEGLECTED, UNWANTED, UNLOVED AND UNIMPORTANT. LIFE WILL TRY TO CRACK YOU LIKE AN EGG BUT THE GAINS WILL OUTWEIGH EVERY LOSS. YOU WILL EVENTUALLY LOVE AND BE LOVED BY AN AMAZING MAN AND A BEAUTIFUL DAUGHTER. YOU WILL NO LONGER BE SCARED AND SOMEDAY YOU WILL WALK DOWN THE STREET WITH A SENSE OF ACHIEVEMENT AND CONFIDENCE. YOU WILL WEAR IT WELL BECAUSE ALL OF THESE AMAZING THINGS AWAIT YOU. SO, KEEP DREAMING BIG AND BE FIERCE."

 

GET SOCIAL AND KEEP UP WITH NAUTICA:

IG: WWW.INSTAGRAM.COM/NAUTICADELACRUIZ

TWITTER: WWW.TWITTER.COM/NAUTICADELACRUZ