Meet Paloma Alexandre


MEET PALOMA ALEXANDRE

PALOMA IS THE FOUNDER OF PALONDRÉ, AN ECO-CONSCIOUS SWIMWEAR LINE.

A FIRST GENERATION LATINA, PALOMA WAS BORN TO A STRONG FEMALE WHO SHOWED HER THAT WITH HARD WORK AND PASSION, ONE CAN SUCCEED ON THEIR OWN. WITH ENTREPRENEURIAL BLOOD RUNNING THROUGH HER VEINS, PALOMA FOLLOWED IN HER MOTHER’S FOOTSTEPS, WHO AT THE AGE OF 24 ALSO BEGAN HER OWN SUCCESSFUL FLORAL DESIGN AND EVENT COMPANY.

PALOMA GIVES US SOME INSIGHT ON HER LIFE, HER BRAND, AND THE EXCITING RISKS SHE’S TAKEN TO REACH HER GOALS.

 

Q: WHAT DO YOU FOR A LIVING? IS IT WHAT YOU THOUGHT YOU WOULD BE DOING 5-10 YEARS AGO?

A: I FOUNDED MY OWN LUXE, ECO-FRIENDLY, & SUSTAINABLE SWIMWEAR LABEL THAT GOES BY THE NAME OF PALONDRÉ. WHEN I WAS PURSUING MY UNDERGRADUATE DEGREE, I ALWAYS KNEW I WANTED TO MOVE TO NYC AND WORK FOR A WELL-KNOWN LUXURY BRAND, WHICH IS WHAT I ENDED UP DOING 3 MONTHS AFTER ARRIVING TO NYC. HOWEVER, I KNEW THAT I ALSO WANTED TO BE MY OWN BOSS. ONE YEAR AGO, I WOKE UP KNOWING EXACTLY WHAT I WANTED TO DO. I KNEW THIS WAS GOD TELLING ME TO SPECIALIZE IN SWIMWEAR, AND THAT IS WHEN I FOUNDED PALONDRÉ. I AM CURRENTLY THE FOUNDER, DESIGNER, AND CREATIVE DIRECTOR OF MY BRAND. I FULFILL SHIPMENTS, I DO ALL OF THE GRAPHIC DESIGN, WEB MERCHANDISE, INVENTORY, AND MORE...I TRULY DO IT ALL.

 

Q: HAVE YOU FOUND YOUR PASSION IN LIFE? IF SO, WHAT IS IT?

A: I WOULD SAY YES. I AM EXTREMELY PASSIONATE ABOUT MY START-UP SWIMWEAR LABEL BECAUSE I KNOW HOW FAR I WANT TO GO WITH IT. RIGHT NOW, IT IS SELF-FUNDED, SO IT IS DIFFICULT TO BE AS CREATIVE AS I WANT IT TO BE. IN THE NEAR FUTURE, I PLAN TO WORK WITH MORE DIVERSE MODELS, CATER TO LARGER SIZES, DONATE A PERCENTAGE OF THE PURCHASE TO ORGANIZATIONS I AM PASSIONATE ABOUT, START A SCHOLARSHIP PROGRAM FOR MEXICAN FIRST-GENERATION WOMEN, CONSTANTLY ADVOCATE ON WHY A SLOW-FASHION APPROACH IS IMPORTANT, START A BLOG/PODCAST AND MUCH MORE.

 

Q: WHAT EVENT OR MOMENT OCCURRED THAT LED YOU TOWARDS YOUR PASSION?

A: POST-GRAD DEPRESSION. MONTHS AFTER GRADUATING WITH MY BACHELOR'S, I MOVED TO AUSTIN, TX TO TAKE ON A 'HIGHER POSITION' AT THE TIME, WHERE I QUICKLY FOUND OUT I WAS EXTREMELY UNHAPPY. I HAD TO MAKE THE DECISION OTHERS USUALLY BULLY PEOPLE FOR, WHICH WAS MOVING BACK HOME. MOVING BACK HOME AND BEING CLOSER TO MY MOTHER ALLOWED ME TO OPEN UP HER SECOND LOCATION FOR HER BUSINESS, AND ALLOWED ME TO TAKE ON MORE RESPONSIBILITIES THAT I HAD HOPED FOR WITH PREVIOUS JOBS. THIS WAS ALSO THE TIME WHEN I FOUNDED MY SWIMWEAR BRAND. I GUESS BEING HOME GAVE ME CLARITY ON WHAT I REALLY WANTED FOR MY FUTURE. ABOUT 6-7 MONTHS AFTER BEING HOME, I MOVED TO NEW YORK, AND HERE I AM TODAY.

 

Q: WHAT DO YOU THINK IS ONE KEY ELEMENT OR EVENT THAT HELPED TO GET YOU TO WHERE YOU ARE TODAY?

A: SXSW. I REMEMBER A COUPLE OF YEARS AGO I VOLUNTEERED AT SXSW BECAUSE IT GAVE YOU ACCESS TO MANY COOL CONCERTS, PANEL DISCUSSIONS, AND MORE. I QUICKLY FOUND OUT THAT MARC JACOBS WAS HOSTING A PANEL DISCUSSION AND I ACTUALLY TOOK MY LUNCH BREAK AT THAT TIME TO ATTEND. HEARING HIM TALK ABOUT THE INDUSTRY HE'S IN, AND WHAT GOT HIM THERE, AND WHY HE CONTINUES TO WORK ON HIS PASSION MADE ME REALIZE THAT I CAN BE SITTING IN HIS SEAT ONE DAY.

 

Q: DO YOU HAVE ANY FAILURES, WHICH IN RETROSPECT, TURNED OUT TO BE LEADING YOU TOWARDS A BETTER DIRECTION?

A: OH ABSOLUTELY, DOESN'T EVERYONE? ONE OF THE CRAZIEST THINGS THAT I HAVE DONE IS QUIT MY FULL-TIME JOB TO FOCUS MORE ON MY SWIMWEAR BRAND. MIGHT I ADD, I DO NOT GET REVENUE COMING IN EVERYDAY, AS MY BRAND IS NOT KNOWN TO MANY. IMAGINE QUITTING YOUR FULL-TIME JOB THAT PAYS YOUR RENT IN EXPENSIVE NYC? YEAH, NOT THE SMARTEST MOVE, TOTAL FAILURE ACTUALLY. HOWEVER, I AM HOPEFUL THAT A BETTER OPPORTUNITY WILL COME MY WAY, AND UNTIL THEN, I WILL KEEP FOCUSING ON BETTERING MY COMPANY.

Q: IF YOU COULD GIVE ADVICE TO YOUR YOUNGER, THIRTEEN YEAR OLD SELF, WHAT WOULD YOU SAY?

A: WHAT OTHER PEOPLE THINK OF YOU SHOULD NOT AFFECT HOW YOU FEEL ABOUT YOURSELF.

Q: WHAT IS A QUOTE YOU LIVE BY?

A: I CAN DO ALL THINGS THROUGH CHRIST WHO GIVES ME STRENGTH. - PHILIPPIANS 4:13

 

CONNECT WITH PALOMA VIA:

INSTAGRAM: @PALONDRETHELABEL

WEBSITE: WWW.PALONDRETHELABEL.COM