Meet Silvana & Cristal


SILVANA & CRISTINA

FOUNDERS AND OWNERS OF

DESIGNERY BRANDING BOUTIQUE

WHAT DO YOU FOR A LIVING? IS THIS WHAT YOU THOUGHT YOU WOULD BE DOING 5-10 YEARS AGO? 

THREE YEARS AGO WE STARTED A BUSINESS CALLED DESIGNERY BRANDING BOUTIQUE, BASED IN GUATEMALA CITY. WE DO GRAPHIC DESIGN AND MARKETING. WE BRING BRANDS TO LIFE BY BRINGING A BOLD PERSPECTIVE OF WHAT THEY HAVE TO SAY THROUGH THEIR BRAND STORY. 

WE ALWAYS WANTED TO RUN A BUSINESS BY OURSELVES, BEFORE EVEN KNOWING EACH OTHER. BUT, NEVER IN A MILLION YEARS DID WE THINK THAT AT 23 YEARS OLD WE WOULD BE RUNNING A BUSINESS AND BE MANAGING A TEAM. BEST DECISION EVER. 

WHAT EVENT OR MOMENT OCCURRED THAT LED YOU TOWARDS YOUR PASSION? 

AFTER WE BOTH QUIT OUR JOBS (AT THE SAME TIME), WE SAW THAT MOMENT AS THE PERFECT OPPORTUNITY TO START A BUSINESS IN WHICH WE COULD SET OUR OWN RULES AND CREATE SOMETHING FROM SCRATCH. DURING THAT PROCESS, WE DISCOVERED THAT CREATING NEW STUFF IS OUR CALLING AND WE KNEW THAT IT WAS GOING TO BE HARD BUT DEFINITELY WORTH IT. THREE YEARS LATER WE CAN SAY IT TOTALLY IS WORTH IT! 

WHAT DOES SUCCESS LOOK LIKE TO YOU? IS YOUR IDEA OF SUCCESS DIFFERENT FROM A PREVIOUS VERSION?

BEING PRESENT IN EVERYTHING YOU DO AND GRATEFUL FOR EVERYTHING YOU HAVE. WE BELIEVE THAT THE UNIVERSE FALLS IN LOVE WITH YOUR GRATITUDE AND IN RETURN, GIVES YOU MORE OF WHAT YOU ASK FOR, JUST TO KEEP YOU IN THAT GRATEFUL STATE. 

IT IS DEFINITELY DIFFERENT. WE THOUGHT SUCCESS WAS BEING HAPPY ALL THE TIME AND MAKING LOTS OF MONEY. OH, HOW THINGS CHANGE! 

HAVE YOU FOUND YOUR PASSION IN LIFE? IF SO, WHAT IS IT? 

WE LIKE TO BELIEVE WE ALREADY DID. GETTING TO WORK DOING WHAT YOU LOVE AND SEEING A BUSINESS YOU CREATED AND HAVE DEDICATED SO MUCH TIME TO GROW IS ONE OF THE BEST REALIZATIONS ANY PERSON COULD HAVE. WE DESCRIBE OUR PASSION AS DOING WHAT WE LOVE AND MAKE A LIVING FROM IT, WHILE HELPING OTHER PEOPLE ACHIEVE THE BEST VERSION OF THEIR BRANDS. 

WHAT ADVICE DO YOU HAVE FOR ANYONE TRYING TO PURSUE A SIMILAR CAREER PATH? 

START WITH A WHY. WHY ARE YOU DOING THIS? IS THIS GOING TO HELP OTHER PEOPLE? MAKE YOU A BETTER PERSON? WRITE DOWN ALL THE REASONS YOU’RE DOING THIS FOR. IF YOUR FIRST ANSWER IS MONEY, DON’T DO IT. YOU’LL NEED A HIGHER PURPOSE IN ORDER TO HUSTLE IN EVERY STEP OF THE WAY. YOUR WHY WILL BECOME YOUR MANTRA AND YOUR REMINDER WHEN THINGS GET TOUGH.

WHAT DO YOU THINK IS ONE KEY ELEMENT, ACTION, ETC., THAT HELPED TO GET YOU TO WHERE YOU ARE TODAY? 

KNOW THAT EVERYTHING IS IN CONSTANT CHANGE. WHAT YOU’RE WORKING ON TODAY CAN SUDDENLY CHANGE TOMORROW. THAT’S OKAY BECAUSE THAT IS WHAT LIFE ITSELF IS ABOUT. KNOW THAT NOTHING LASTS FOREVER. SO, KNOW WHEN TO CREATE, WHEN TO CHANGE, WHEN TO ADAPT AND WHEN TO LEAVE. 

DID YOU PURSE A HIGHER EDUCATION? WHY OR WHY NOT? IF SO, WHAT SCHOOL DID YOU ATTEND AND WHAT WAS YOUR DEGREE?

WE BOTH WERE TOLD IN OUR HOMES THAT IN ORDER TO BE THE GREATEST IN WHAT WE DO, WE MUST LEARN ABOUT IT FIRST. IT IS NOT ABOUT INVENTING SOMETHING NEW ALL THE TIME. IT IS ABOUT UNDERSTATING WHAT HAS BEEN DONE BEFORE, LEARN FROM THAT AND FIND YOUR PLACE IN THE MARKET. WE BOTH WENT TO COLLEGE AND HAVE A DEGREE IN GRAPHIC DESIGN AND COMMUNICATION SCIENCES.

WHAT HOPE DO YOU HAVE FOR THE FUTURE? 

OUR HOPE WITH THAT WE CONTINUE GROWING AS PERSONS AND PROFESSIONALS, TO INSPIRE OTHER PEOPLE ON THE WAY AND TO MAKE AN IMPACT ON PEOPLES' LIVES. 

WHAT IS THE BIGGEST LESSON YOU’VE LEARNED FROM A PAST EXPERIENCE THAT YOU CARRY WITH YOU? 

ALWAYS FOLLOW YOUR GUT AND DON’T REACT TO EVERY SITUATION WITH AN EMOTION

IF YOU COULD GIVE ADVICE TO YOUR YOUNGER, THIRTEEN YEAR OLD SELF, WHAT WOULD YOU SAY?

NOTHING LASTS FOREVER. SO, ENJOY YOUR HAPPY MOMENTS BECAUSE THEY’RE LIMITED AND KNOW THAT YOUR MOMENTS WILL ALSO PASS. ACCEPT WHAT IT IS, INSTEAD OF TRYING TO CONTROL EVERY OUTCOME.

 

LET’S GET SOCIAL:

FACEBOOK: WWW.FACEBOOK.COM/HELLODESIGNERY

INSTAGRAM: WWW.INSTAGRAM.COM/HELLODESIGNERY

WEBSITE(UNDER CONSTRUCTION): WWW.DESIGNERY.GT